We humans are not really truth-seeking animals. We are social animals. Go back in time, 10,000 years, and you’re in a small village. If you go along to get along, you can survive, you can procreate. If you are the village truth-teller, you might get clubbed to death in the middle of the night. Truths often don’t want to be heard, because important truths can be uncomfortable, awkward, exhausting, and impolite. They can make people defensive, even if that’s not the intent. But any high-performing organization, whether it's a sports team, a business, a political organization, or an activist group, I don’t care what it is, any high-performing organization has to have mechanisms and a culture that supports truth-telling.
——Jeff Bezos
做企业的时候必须要了解这一点，做企业不是社交，不能说我们几个关系好，那就一起做个企业吧，这样没法没法做好的。
做产品的时候，这个也很有意义。比如拍鸟观鸟，他们在其中获得什么乐趣，除了发现的乐趣之外，是否有社交的成分在里边，如何利用这种社交的心里做产品呢？